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Novedades Facebook Shop

Como algunos de ustedes habrán visto, Mark a través de Facebook Live anunció el lanzamiento global su nuestro nuevo producto Facebook Shop.

“Con Facebook Shops tratamos de facilitar que las empresas, especialmente las empresas tradicionales más pequeñas, implementen la digitalización de su modelo de negocio y ofrezcan sus productos en línea de la manera más fluida posible.

En este correo electrónico a continuación, encontrará nuestro anuncio oficial sobre las tiendas de Facebook, así como otra información que vale la pena conocer.

Las tiendas de Facebook se lanzarán a todos los anunciantes adecuados en una fase alfa en las próximas semanas. Si bien nuestro equipo de ingeniería está trabajando para ampliar aún más la capacidad y la disponibilidad del producto, desafortunadamente no es posible incluir una lista blanca. Pero ciertamente ya hay algunos de sus clientes que son elegibles.
Habrá la posibilidad de que se gestionen tiendas en nuestras plataformas en un administrador de comercio.

Criterio de elegibilidad:
Para los clientes que ya usan Instagram Shopping y actualmente solo usan un catálogo de productos, FB Shops debería estar disponible en las próximas semanas.
FB Shops también estará disponible pronto para clientes que no usan Instagram Shopping pero tienen una página de Facebook Shop.
Los clientes elegibles recibirán esta información por correo electrónico y en notificaciones en el FB y el IG.

Aquí está nuestro anuncio oficial:
Reconocemos que muchas empresas en todo el mundo enfrentan desafíos debido a COVID-19 y seguimos comprometidos a brindar asistencia durante este tiempo. Continuamos trabajando en formas de facilitar que las empresas se adapten, desarrollen su presencia en línea y se conecten con los clientes, al tiempo que brindamos nuevas formas para que las personas descubran negocios y compren lo que aman. Es por eso que estamos comenzando a implementar Tiendas de Facebook e invirtiendo en funciones en nuestras aplicaciones que inspiran a las personas a comprar y hacen que comprar y vender en línea sea más fácil.

Facebook Shops es una forma gratuita y sencilla de configurar una única tienda en línea para que los clientes accedan tanto en Facebook como en Instagram. Una empresa puede elegir los productos que se incluirán en su catálogo y luego personalizar el aspecto de la tienda con una imagen de portada y colores de acento que muestran su marca. Una vez que se configura una Tienda, las personas pueden descubrirla en la página de Facebook o en el perfil de Instagram de una empresa, o mediante publicaciones, historias o anuncios etiquetados con productos. Desde allí, pueden navegar, agregar productos a una bolsa y hacer un pedido.

Próximamente en las tiendas, los clientes podrán enviar mensajes a las empresas a través de WhatsApp, Messenger o Instagram Direct para hacer preguntas, obtener soporte, rastrear entregas y más. Más tarde, podrán ver una Tienda y realizar compras directamente desde un chat en Messenger, WhatsApp o Instagram Direct. También estamos invirtiendo en nuevas funciones en nuestras aplicaciones que se integrarán con las tiendas de Facebook, incluidas la tienda de Instagram, las funciones de compra en vivo y los programas de fidelización.

A partir del 19 de mayo, lanzaremos las Tiendas de Facebook a todas las empresas elegibles a nivel mundial en fases en las compras de Facebook e Instagram en los próximos meses. Comenzaremos con empresas elegibles que usan las tiendas de perfil de Instagram y / o las tiendas de páginas de Facebook hoy.
Más allá de esto, pronto ampliaremos el acceso a las tiendas de Facebook para que más empresas de todo el mundo puedan usarlas. Si actualmente usa Instagram Shopping o una página de Facebook Shop, nos comunicaremos con usted por correo electrónico y mensajes en la aplicación cuando su tienda esté lista para que comience a personalizarla. Si actualmente no utiliza estos productos, regístrese hoy para obtenerlos y tendrá acceso a las Tiendas tan pronto como su negocio sea elegible.”

English:

As some of you may have seen, Mark last night Facebook Live announced the global roll out of our new product Facebook Shop.

With shops, we try to make it easier for companies, especially smaller traditional companies, to implement the digitalization of their business model and to offer their products online as smoothly as possible.

In this email below you will find our official announcement about Facebook Shops as well as other information worth knowing.

Please have a look at the PDF attached, which contains the most important information about FB Shops. In addition, you can our Help Centre article access to the topic.

Facebook Stores will be rolled out to all suitable advertisers in an alpha phase in the coming weeks. While our engineering team is working to further expand the capacity and availability of the product, unfortunately no whitelisting is possible. But there are certainly already some of your customers eligible.
There will be the possibility of shops across our platforms in a Commerce Manager manage.

Eligibility Criteria:
For customers who already use Instagram Shopping and currently only use one product catalog, FB Shops should be available within the next few weeks.
FB Shops will also be available soon for customers who do not use Instagram Shopping but have a Facebook Page Shop.
Customers who are eligible will receive this information by email and in notifications in the FB and IG.

Here is our official announcement:
We recognize that many businesses around the world are facing challenges due to COVID-19 and we remain committed to providing support during this time. We’re continuing to work on ways to make it easier for businesses to adapt, build their online presence and connect with customers, while also providing new ways for people to discover businesses and shop for things they love. That’s why we’re starting to roll out Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.

Facebook Shops is a free and simple way to set up a single online store for customers to access on both Facebook and Instagram. A business can choose the products to feature from their catalog and then customize the look and feel of the shop with a cover image and accent colors that showcase their brand. Once a Shop is set up, people can discover it on a business’ Facebook Page or Instagram profile, or through product-tagged posts, stories or ads. From there, they can browse, add products to a bag and place an order.

Coming soon to Shops, customers will be able to message businesses through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more. Later, they’ll be able to view a Shop and make purchases right within a chat in Messenger, WhatsApp or Instagram Direct. We’re also investing in new features across our apps that will be integrated with Facebook Shops, including Instagram Shop, Live shopping features and loyalty programs.

Starting May 19, we will roll out Facebook Shops to all eligible businesses globally in phases on both Facebook and Instagram shopping over the next few months. We will be starting with eligible businesses who use Instagram Profile Shops and/or Facebook Page Shops today.
Beyond this, we will expand access to Facebook Shops soon so that more businesses around the world can use them. If you currently use Instagram Shopping or a Facebook Page Shop, we’ll contact you via email and in-app messaging when your shop is ready for you to start customizing. If you don’t currently use these products, sign up for them today and you’ll get access to Shops as soon as your business is eligible.

You can learn more about Facebook Shops in our Newsroom post, and on our Facebook for Business website.

Facebook lanza FB & IG Shops, ahora las páginas y perfiles serán tiendas online.

El lanzamiento está previsto para EEUU dentro de los próximos días y aún está por verse que tan rápido se extenderá a Latinoamérica y Europa pero lo cierto es que según Mark Zuckerberg hasta él mismo ha puesto manos a la obra para acelerar el proceso de desarrollo y deployment de este nuevo feature.

Esta plataforma ya poseía el Marketplace, donde se podían comprar y vender productos además de que si ya tenías una fan page comercial podías agregar catálogos a una tienda y publicar tus productos o servicios. Pero este es un paso más adelante.

Se podrá finalizar todo el proceso de compra online sin tener que salir de Facebook o Instagram. Ahora se puede pagar con la misma App. También está vinculado a Messenger y Whatsapp para habilitar una comunicación inmediatada con el comerciante y esto abre la puerta a millones de dólares de inversión en publicidad.

Después de todo, la pandemia probablemente ha hecho que los consumidores sean aún más propensos a tratar los perfiles de Facebook e Instagram como la fuente de información sobre restaurantes y tiendas locales, si su tienda favorita ha cambiado sus horarios o ha cambiado a la entrega en línea / recogida, casi seguro que han publicado sobre eso en Facebook o Instagram. Entonces, ¿por qué no permitir que los visitantes realicen compras sin tener que abandonar las aplicaciones de Facebook e Instagram?

También vale la pena recordar que las consecuencias económicas de la pandemia ya están perjudicando y matando a muchas pequeñas empresas, empresas que publican y publicitan en Facebook. Por lo tanto, la empresa tiene interés en ayudar a esas empresas a sobrevivir de cualquier manera que pueda.

En una sesión de Facebook Live hoy, el CEO Mark Zuckerberg describió esto como una forma de ayudar a las empresas que sufren a raíz de COVID-19, aunque reconoció que no “reparará todo el daño económico”.

También sugirió que esto seguirá siendo útil después de la pandemia: “Creo que vamos a seguir viviendo más de nuestras vidas en línea y haciendo más negocios en línea”.

Tips para tus Redes Sociales durante el COVID-19


Hoy en día más que nunca es importante que nos enfoquemos en la actualidad de las cosas y como están cambiando las reglas del juego. El Covid-19 es una realidad que ha llegado para quedarse durante mucho tiempo y es importante que como empresa entendamos cómo lidiar con este nuevo fenómeno porque esto influye absolutamente en todo nuestros planes y estrategias de redes sociales así como también de todos nuestros planes de negocios que teníamos planeados para este año.

Las personas están obligadas a quedarse en casa y el porcentaje de usuarios que pasan tiempo en la pantalla desplazándose a través de las redes sociales se ha disparado como nunca antes. Ahora es un buen momento para que las empresas de comercio electrónico y las empresas que tienen marcas en línea aprovechen la oportunidad y hablen directamente con sus clientes.

Voy a compartir con ustedes algunos puntos y consejos que me parecen clave y súper útiles para tener en cuenta a la hora de desarrollar la estrategia de redes sociales o la estrategia digital.

TIPS PARA ATRAVESAR ESTA ETAPA

  • Haz transmisiones en VIVO a través de Instagram o Facebook más a menudo que antes. Antes de salir en vivo, haz un anuncio y deja que tu audiencia sepa sobre la hora y el contenido de la transmisión que estarás presentando. Puedes hablar sobre cómo atraviesas esta crisis, cuáles son tus medidas de higiene, cómo estás manejando el envío de los productos, acerca de las entregas… ¿se están retrasando? ¿Cuánto más pueden llegar a demorar? Puedes disculparte por las molestias y, por supuesto, tranquilizarlos. Estás trabajando en ello y sí estás en línea dando la cara es que estas acompañandolos también, las circunstancias son especiales, por lo que es entendible que estés pidiendo paciencia.
  • Si quieres una forma más profesional de salir en vivo puedes usar una herramienta oficial de Facebook www.facebook.com/live/producer .Lo puedes configurar directamente y sales en vivo de este software (Haré un manual sobre esto).
  • Sincroniza contenido de Instagram y Facebook. Al usar Facebook e Instagram juntos, puedes llegar a más personas que te buscan por inspiración. Puedes publicar automáticamente publicaciones e historias de Instagram en Facebook, así como videos cruzados de IGTV a Facebook. Si hay publicaciones e historias individuales que no deseas publicar en cruzado, podrás excluirlos antes de publicarlos.
  •  Haz el desafío #SafeHands de la OMS. Muéstrate haciendo un ejemplar lavado de manos y enseña la manera correcta de hacerlo. Qué partes primero, abajo, arriba, los costados, las uñas, todo durante 30 segundos.
  •  Publica o comparte sólo información de fuentes confiables, como la OMS. No repartas información falsa o no verídica. Comprueba siempre la fuente.
  • Cada vez que hagas publicaciones o stories de Instagram es una buena idea usar los stickers de recaudación de fondos para ayudar con las fundaciones que estén juntando dinero en beneficio de los afectados durante el brote de Covid-19. Se llaman stickers de donación.
  • Usa Gifs, Stickers y Emojis que fomenten el distanciamiento social, el lavado de manos y el apoyo a las pequeñas empresas locales.
  • Usa #hashtags relacionados: #YoMeQuedoEnCasa, #YoMeLavoLasManos, etc… para difundir conciencia.

Focus on S.M.A.R.T. goals

Regardless, if it is professional or personal we all struggle sometimes to achieve our goals.

Many times our struggle is not because of a lack of effort, but rather how our goals have been structured.

Anytime you set a goal, if you find yourself struggling while working towards a goal, keep in mind the word SMART.

SMART is an acronym that can be used to help evaluate and add structure to your goals.

SMART stands for specific, measurable, actionable, relevant, and time-bound.

SMART begins with asking yourself the degree to which a goal is specific.

This is arguably the most important part of establishing

Or evaluating a goal.

The less specific a goal the more difficult it is to determine how long the goal should take to complete or how to measure success.

Consider the difference between a goal to get healthy versus the goal to lose weight versus the goal to lose 10 kilos.

The goal to get healthy is much less specific than a goal to lose 10 pounds.

The next question to ask, How is the goal measured?

What determines success? Some goals may be best measured by a simple yes-or-no, such as the goal of climbing to the top of a mountain,

While other goals are better measured by using metrics such as the goal to lose 10 kilos.

The key to measurement is making sure that in whatever way the goal is measured, it accurately reflects success.

For instance, if you do not have access to a scale then measuring weight loss will be difficult and less accurate.

An alternative measure may be to track how many cm you have lost around the waist. But, to what extent does this accurately reflect the goal?

Without access to a reliable way of measuring weight, we may want to consider buying a scale or restructuring our goal.

Actionable is not asking yes or no, but how will the goal be achieved?

What is our action plan? Do we have the resources and capabilities required to achieve success? If not,

What are we lacking?

Well designed goals provide clarity of action. If the actions required to achieve a goal are unclear or there are a large number of actions

That need to be taken, we should consider breaking down the main goal into manageable, actionable sub-goals.

In isolation any single goal is relevant, but in life we most often are in the process of pursuing multiple goals.

A common issue we face, is having too many goals at the same time, or pursuing the wrong goals. With this in mind

We need a mechanism to help us monitor our goals to make sure we are pursuing our most relevant goals at any given moment in time.

One technique is to place goals in a matrix that looks at effort required versus perceived value of achieving the goal.

Not always, but most of the time we will want to focus our energy on low effort high value goals.

Another technique is to use the Pareto Principle, also known as the 80/20 rule.

Ask, which are the 20% of goals that will provide me with 80% of my return?

The last thing we want to make sure is that goals are time bound.

By including a specific date by which a goal should be accomplished, it helps provide incentive and allows us to monitor progress.

Consider the difference between the goal to lose 10 pounds and the goal to lose 10 pounds in 10 weeks.

Simply by including an element of time we can now calculate how much we should be losing each week, and if after 5 weeks

We have only lost one kilo, we can revisit our action plan.

Be wary of any goal that is open-ended such as the common goal to learn a foreign language.

Last is important to reinforce that goal-setting is not an event, it is an ongoing process of action, evaluation, and revision.

It is not about lowering goals or standards to ensure success.

It is about recognizing goals are dynamic, because life is dynamic. We do not live in a static world. Life happens.

A goal that is relevant today may be irrelevant tomorrow.

When using SMART, stay flexible and motivated by setting aside time to reevaluate your goals on a regular basis.

Social Media for Brand Awareness

Today I want to talk to you about brand awareness. In particular, some ways you can increase your Brand Awareness. 

Usually we talk about three steps: being recognised, remembered and revered; and brand awareness sits squarely in the “being recognised” place.  

Do people, do customers, do visitors recognise me really? Do they know that you exist? What do users know about your Brand? And when users come across your brand out there in the brand, are they recognising your name? How do they recognise your brand ID, your products or services, your ad, your content?

Brand Awareness is people having a familiarity with your brand, with your products, with your services. with your brand design. with your brand goals, with its history, with its mission to teach you things like the effectiveness of your brand, how people are receiving you, how much you are different from your competition, how well they can tell you apart.

So the first thing you can do to increase Brand Awareness is you can is partner with other brands. Partner up and create partnerships all the time. Some examples of this are Red Bull and GoPro or Apple and MasterCard or Spotify and Starbucks. You can do this very easily now by getting engaged with influencers.

When you’re starting out it is really beneficial to establish partnerships with other brands because what you’re doing is by showing up for their branding, giving them something you’re bringing your audience to their audience and you are leveraging. There is an instant radiance of engaging brands that havee same purposes and same values and lifestyle aspirations.

You want to publishe articles, you can do video interviews, you can do podcasts interviews, you can share or show up in the same place and give value to the audience by developing partnerships.

You’re going to have to probably start small and build credibility overtime and write for a larger and larger publication. You want to put in your research and research brands that have similar audiences and similar targets and then pitch them with content. You want to do your research well because if you do you’re going to have better results for your efforts.

Write a pitch email, include a simple headline of the type of content that you would like or links to previous content written for other brands and then pick them with your idea and make sure to keep it short because they get dozens of these emails a day and no one’s got time for that.

Another way is to leverage social media so people want to share your content without you asking them. You want to make sure that you’re developing shared content so things like graphics and infographics and quotes. Make sure that you’re focusing on really hot topics in your industry and you shorten links so it’s really easy for people to share and then you want to make sure that you engage.

You want to answer comments, you want to ask questions, you want to really engage with your audience, you want to be authentic and not salesy because if you incorporate your social into a website, or Facebook Feed, or Instagram Feed it will drive people to your social and then drive up your brand awareness.

You want to share content so they will share yours that way we return that favour and then your content is getting exposed against their audience and building brand awareness and exposure.

Many factors determine the success in a brand campaign – some you can control and some you can’t. Here are some of the most important:

  • Impact: You need to deliver the right ad to the right person at the right time.
  • Reach: You need to convey your message to a significant amount of your target audience.
  • Creative: You’re more likely to get better results the better your creative resonates with your target audience 
  • Connection: There are some considerations about why the results of a brand campaign will vary with the existing strength of your product and brand’s equity.

Starting with Facebook Ads- Part 1

I am going to explain what you need to know get started with Facebook Ads.

This is going to be especially useful if you are an entrepreneur who wants to sell his products or services or you have a business online where you sell anything or you have a traditional business and are also selling products or services. You want to get more customers, because you want to increase your sales, get more visibility and also make your community grow. You have to start working on the Facebook Advertising Platform

Why Facebook? Because Facebook… well because on Facebook is everyone. It is the largest social network with more activity and the one that has most grown over the last few years followed by Instagram and how you may already know both Facebook and Instagram are from the same owner so if you want to put ads on either of these two social networks you have to use Facebook Ads.

The return that you have there is very high. It is the only platform that I know today where you can invest 1 euro and then multiply it easily by 5 by 6 by 10 even in many cases so the return on investment is super super high. Much more than in any other advertising type.

It also allows you to segment very well to whom you want to show your ads, that is, you tell Facebook who you want to show all ads based on interests, behaviors, activities, etc., and since Facebook has all this information, you can show it to that person that is so interested in your ad that it will become a sale, a customer or whatever you want it to become. For example a fan or a follower.

All right. The first thing that I am going to show you is the structure of the Facebook Ads and this particularly generates a lot of confusion when you first enter specially for the first time because you see there is a panel that does not make much sense or that may be a bit messy.

So when you go into the Ads Manager you will find For Columns:

Account Overview, Campaigns, Ads Set and Ads.

The first of them I will not show you here because it is not important right now. In that column you will have information about your Ads, how many people you have reached how much you have spent, on what devices you showed the ads. In short, it is a series of information with which you do not have to do anything more than analyze it, when you get good at it.

On the second column there is the Ad Set and in the third column is the Ad.

These are like three levels. When you create an ad initially you do it here at the campaign level and then create multiple ad sets and within each set of ads you create one or more ads so the first thing you have to understand is that this last column is something that is part of the second column and the second column is part of the first one.

The Campaign Level would be the first level, the Ad Set is the second level and then there is the Ad, which is the third level directly.

Use SEO on Instagram for Social Marketing

Yes! It can be done and it works!

Instagram has become famous for its wonderful visual content and there is nothing else we love more about it than the feeling of being visually stimulated, but it allows for great search engine optimization as well.

  • Alternative text: good for you if you already know what this is! Instagram allows for users to write alternative text or “alt” captions of the image to make it user-friendly and have it online for users who cannot see or for machines who cannot yet interpret an image. AI is working on it though! So your pictures might actually be analyzed by IA as we speak and being sorted through a search engine as “flower” or “pet” or “sexy gut at the beach”. But hey! broaden your horizonts, get that alt tag going.
  • Hashtags: research the hashtags that are being used for the theme of your current picture or story and do not use a hashtag if it is being overly used in mass, your goal is to appear in the search grid so the smaller the hashtag pictures inventory the more chances you will get. So look for a relevant hashtag and stay with a down-to-earth quantity of active users.
  • Places/Location: the search engine will also consider the name of the location as it is written, so it is not the same to write “Berlin”, as “Berlin Germany” or “Berlin – the place to be”. I know it is a very fine line but see if you can adapt the location to the content you are posting.
  • Username or Username Description: can you change your username? If you are all about Falafel you might want to consider using the Falafel keyword in user username. That way you will be much more reachable through search engine.
  • Bio: check what keywords and text you use to describe your instagram feed, you will attract what you say you are, so be smart!
  • Interact which other users actively
  • Tag key accounts in your feed and stories

The challenge of Influencer Marketing

Influencer Marketing is a thing? Yes, and it does bring money to your business. Influencers will connect with users, not try to sell them something. The moment they begin selling they stop relating. The moment followers stop relating, the interaction is over and you do not want that to happen.

It is a very delicate thin line.

So, are influencers friends or are they just building following audience to then find brands who want to sell through them?

An influencer will choose first if he wants to work with a brand. Because the balance, aesthetics and style should not be disturbed.

Having said that, once you find your influencer it is key to measure all you can measure and start by setting up a business goal. Whether it is you want to create brand awareness, increase reach, drive sales, generate leads or direct more traffic to your website. It all needs to be measured. An influencer will be as benefitial as the metrics you are using to track the campaign.

So do I go for 2, 10, 50, 100.000, 500.000 thousand followers? How many followers is it necessary for it to be a relevant influencer for me? It depends.

Having a large audience does not necessarily mean big engagement. In fact, very curiously, the larger the audience, the smaller the engagement. So if you are all about conversion you may want to grab micro influencers and have them interact with your product or service.

Let the macro celebrities help you build brand awareness if that is what you want but please do not go for celebrities unless you are Coca Cola. You do not need to spend your whole year budget on only one big celeb.

Get a specific target audience and be specific about the interests you want your target audience to have so you will have less but more relevant reach.

Landing Pages

A landing page is a page on a website that contains information about a valuable offer such as an ebook, whitepaper, or free consultation.

A business should always send users from their ad campaigns to a landing page instead of their homepage. Otherwise, the users won’t know what to do.

The only purpose of a landing page is to generate leads. A common way of accomplishing this goal is to create an offer that can only be accessed when users fill out a form with their name, email, phone number and other relevant details.

Your offer should be compelling enough to make the visitor want to take action, and should reflect everything you mentioned in the ad that led them to the landing page.

For example, if your ad mentioned that they would get 30% off their next sale by filling out a form on your landing page, you should mentioned that detail on your landing page as well.

Creating a high converting landing page takes time and practice, but you can make the process by getting in the habit of testing everything.

You have to continously test and optimize your designs, call to actions, and content until you find a combination that works best.

It’s also important to indicate the benefits of your offer on the page and let your prospects know how your offer will help them solve a problem they’re having.

Make sure you use images or videos sparingly and optimize them so that load quickly. A slow landing page could lead to a lot of users bouncing off your site.

A useful tool for designing and testing landing pages is called Leadpages. However, businesses can also build landing pages using their own developers and internal tools.

You should avoid including anything that will distract users from taking action on your landing page.

For example, you should avoid putting a navigation bar or footer on the landing page to reduce the chances of people bouncing off your landing page or going to another section of your site before taking action.

Your call-to-action (CTA) button should also be clear and tell the users exactly what to do next. For example, “download now”, “call now”, and “share now”.

Landing Page Perfect Formula